"We've got to have more," Clinton said on "Good Morning America." "We need more food, water, medical supplies and shelter materials in quickly."
Clinton, also the United Nations special envoy to Haiti, acknowledged that some Americans may be eager to travel to the country to help with the recovery and rebuilding, but, he said, such opportunities will would come later.
"Logistically, it's better if people just even have a little money to go ahead and give cash now," he said.
Crowding at the single-runway, Port-au-Prince airport has limited the number of flights that can land on the island at a given time and, once on the ground, huge cargo planes that take hours to unload are piling up on the tarmac.
"Yes, we will have bottlenecks," Clinton said. But, he said, the primary focus remains a search-and-rescue effort.
"We have about another week to dig through the rubble and clear out the basic structure of the streets. And, then, we've got to go through the recovery and rebuilding process."
The process will likely require hundreds of millions of dollars in foreign aid, something that Clinton has experience coordinating in his role with the Clinton Foundation and when he and former President George H.W. Bush collaborated to raise funds for victims of the 2004 Southeast Asian tsunami.
The White House Thursday formally called on Clinton and former president George W. Bush to coordinate U.S. fundraising efforts.
"The president believed that the partnership that President George W. Bush created between his dad and former President Clinton was obviously a highly effective way of ensuring that after this ... search-and-rescue phase of this operation ... concludes, obviously there is still going to be a tremendous need -- and there will probably be a tremendous need for many, many months to come -- that that's the best vehicle and the most effective vehicle for setting that up," White House Press Secretary Robert Gibbs said.
Former Presidents Clinton and Bush issued a statement accepting President Obama's request to lead private-sector fundraising efforts, saying, "In the days and weeks ahead, we will draw attention to the many ways American citizens and businesses can help meet the urgent needs of the Haitian people."
After the Southeast Asian tsunami, the United States gave more than $1 billion in private aid with the average donation being $56, Clinton said. In the first 48 hours after the quake struck, the American Red Cross says it has raised more than $35 million for Haiti so far.
The larger goal is to raise as much money as possible and to put it into the most constructive channels as possible," Clinton said on "GMA."
Responding to some conservatives' criticism of U.S. aid flowing to Haiti, Clinton said, "We give some money to Haiti every year, not very much. ... When people get in trouble, Americans are the most generous people in the world."
Clinton has focused much of his post-presidency humanitarian work on Haiti, visiting the country several times since leaving office in 2000.
The Clinton Foundation works in Haiti on a number of issues, including health care, AIDS, the environment and economic development.