Social Media: Get Your Foot in the Virtual Door

The key to getting a job is getting in front of a decision-maker, which isn't as impossible as it may seem.

If you're savvy, social media can get you and your resume through the virtual front door to the person doing the hiring.

The key is to shift your emphasis from looking at positions to finding people. It starts by having comprehensive profiles on Facebook, LinkedIn and Twitter. Without fully complete profiles, which includes uploading all of your contacts and connections, none of these sites are effective for jobseekers.

CLICK HERE for more job search tips from Tory's Job Club page.

Twitter: Follow people who work where you want to work.

When you're logged into Twitter, on the top right side of your screen, you'll see a link to "Find People." Type in the name of the company you're eyeing and then review the profiles of each person (or organization) that pops up. Follow those who work in recruiting and/or within the departments that appeal to you.

Earlier this year, Trish Freshwater wanted a job at Sodexo, the leading provider of food and facilities management in the United States. She turned to Twitter. Using the "find people" function, she entered the company name, and reviewed the profiles that turned up in the search results. She then followed those with "Director" or "VP" in their title, as well as everyone in recruiting. One month from sending her first tweet to the head of talent recruitment, Freshwater was offered a job.

Bonus tips on Twitter:

#1: Follow me at Twitter.com/ToryJohnson to ask your job search questions and to receive advice and leads to support your advancement.

#2: Check out TweetMyJobs, which allows jobseekers to sign up for daily alerts on job openings from more than 700 top employers. Alerts are delivered to you directly via email, Twitter or text message.

Facebook: Check out openings at the companies where your friends work.

Just last month, SimplyHired.com, the largest job search engine, launched a new way to job search by integrating a special feature through Facebook. It allows users to see the job openings at the companies where their Facebook friends work.

So instead of pleading to your friends, "Hey, do you know anyone who's hiring ... do you have any job leads for me?" -- an approach that's usually met with a blank stare -- you can be proactive by saying, "I found a perfect opening at your company that I'm ideally suited for, and I'm hoping you'd be willing to get my resume into the right hands."

Since more than half of all hires originate from referrals, this is a powerful way to enable your Facebook friends to help you. Click here for a video tutorial from SimplyHired on how it works.

Bonus tips on Facebook:

#1: Join (or "like") my page at Facebook.com/Tory, where our group shares advice and leads on jobsearching and career advancement every day. This is also where I often post questions to solicit ideas and guests for workplace segments on GMA.

#2: Share positive aspects of your job search on your wall to encourage your friends to support your efforts. Similarly, make sure that your photos are employer-friendly. Airing your frustrations or exposing negativity may be viewed by perspective employers, and that digital dirt could cost you an opportunity.

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