Social Media: Get Your Foot in the Virtual Door

LinkedIn: Use company research to make connections

More than 1 million companies have profiles pages on LinkedIn, including every major company in the United States, as well as teeny ones, too. These company pages offer a wealth of information for jobseekers to put to work.

Once you're logged in, type the company name of your choice into the search box in the top right corner. You'll be able to see several pieces of key information:

Who in your network may work there or know someone who works there?
Who are the new hires at that company? (New hires, even if you don't know them, may be willing to chat about how they got the gig. Send an email saying something like, "Congrats on landing that awesome position! I'd love to work there too and I'm wondering if you'd have five minutes for me by phone?")
Who may have recently left that company, and could that be the sign of a potential job opening?

Bonus tips on LinkedIn:

#1: Your LinkedIn profile, if complete, allows you to showcase your professional best. Include a link to this profile in your email signature and in your other social media profiles.

#2: Join groups and be active. There are groups based on every location, industry, specialty and then some. Find the groups that are most applicable to the work you're pursuing -- and then engage with other members. Belonging isn't enough if you don't get busy making conversation.

#3: Explore jobs. Click on the JOBS tab across the top of your screen. LinkedIn matches openings based on keywords in your profile. That's another reason why it's essential to have a thorough profile posted. Job postings are often exclusive to LinkedIn, which means you won't find them elsewhere.

Tory Johnson is the workplace contributor on ABC's Good Morning America and the CEO of Women For Hire. Talk to her at Twitter.com/ToryJohnson.

Click here to return to the "Good Morning America" website.

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