The American International Toy Fair is the place where all the newest toys and games make their official debut. Some toys will go on to become the hot-ticket items for the following holiday season.
With over 100,000 products on display, 7,000 of which have never been seen before, this is the single largest toy industry event in the Western Hemisphere, bringing together toy industry professionals to celebrate "play."
The organization behind the Toy Fair is the Toy Industry Association, the not-for-profit trade association for retailers, producers and importers of toys and youth entertainment products sold in North America.
This years show starts on Feb. 14, and runs until Feb. 17 at the Jacob Javitz Convention Center in New York City. It is expected to draw 20,000 attendees, more than 1,200 exhibitors and 1,000 global media representatives. Unfortunately, all the fun isn't open to the public.
Here's a sneak peak at some of the hottest toys making their debut:
Barbie I Can Be…
For more than five decades, Barbie has inspired girls to play out their dreams and aspirations by giving them the opportunity to try on different personalities, careers and explore a world of infinite possibilities without ever having to leave home. This year, Barbie is celebrating her 125th anniversary with the new "I Can Be" product line. This is the first time that Barbie fans can choose her career path, including journalism and veterinary medicine. Please note that votes are no longer being tallied for Barbie's 125th career. The winning votes for Barbie's 125th career are news anchor and computer engineer.
Dance Star Mickey Mouse
Each yeah, Fisher Price brings kids' favorite characters to life and this year the magic is Mickey. The new, innovative "Dance Star Mickey" doll walks, talks, dances and encourages kids to get up, get active and dance.
Toy Story's Buzz Lightyear Blaster Disney Pixar's "Toy Story 3" is one of the most highly anticipated family movies of the year, coming out June 18, 2010. The Buzz Lightyear Blaster combines simple role play with an actual color LCD video game. Kids can pull the trigger and pretend they are Buzz. When they run out of blasting power, they just tilt the gun back to reload, just like in the arcades! Disney is the parent company of ABC News.
Disney Princess Rapunzel Shimmer 'n Shine Wig
The Disney Princess Rapunzel product line is inspired by the upcoming animated feature, Disney's "Rapunzel," which hits theaters in November 2010. Little girls can look just like Rapunzel with the new Shimmer 'n Shine Wig with light-up hair clip and comb. At two-feet long, it's the longest wig on the market.