American Snapshot: Yuengling, America's Oldest Brewery

Yuengling, German for "Young Man"

Yuengling has become synonymous with lager in Pennsylvania and parts of the Northeast with the success of its Amber Lager.

"We came out with the Amber Lager in 1988," said Yuengling. "When we expanded our marketplace people had problems saying the Yuengling name, so we called it Yuengling Traditional Amber Lager. That's a little long so we told people to say just give me a 'lager' and that caught on at least in our core market area."

Yuengling means "young man" in German, but for the Yuenglings there are no more young men to carry on the family tradition -- only young women.

Dick Yuengling has four daughters: Jennifer Yuengling, Debbie Ferhat, Wendy Yuengling Baker and Sheryl Yuengling, all of whom have worked at the brewery at some point.

Jennifer and Wendy are currently learning the ins-and-outs of the brewery business.

"You learn a lot working with him [Dick Yuengling]. The more I work with him, the more I appreciate the knowledge that he has," said Wendy Yuengling Baker. "We are getting there, but we aren't ready for him to vacation in Florida full time yet."

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