Lemons for Leukemia: Meet the best friends behind the viral challenge

They are hoping to set a world record and raise awareness for marrow donation.

ByABC News via logo
March 1, 2018, 8:42 AM

— -- The two best friends behind the viral "Lemons for Leukemia Challenge" are attempting to set a world record today for the most donors added to the national bone marrow registry within a 24-hour period.

To set a world record is one of the items on the bucket list of Chris Betancourt, 20, who was diagnosed with chronic myeloid leukemia and given the prognosis of one year to live.

PHOTO: Best friends Chris Betancourt, 20, and Dillon Hill, 19, started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation.
Best friends Chris Betancourt, 20, and Dillon Hill, 19, started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation.

To learn more about how to join Be the Match's bone marrow registry, click here.

When Betancourt's best friend, Dillon Hill, 19, learned of the leukemia diagnosis, he took time off from college to help his dying friend fulfill his bucket list.

"When we first had that phone call recently and he was re-diagnosed, he said he was afraid of not being able to experience some things in life that we all plan on doing so we kind of just decided to make a bucket list and document every single moment of it," Hill said today on "Good Morning America." "I couldn’t sit in a lecture hall while he was potentially dying."

The pair created the challenge, a social media campaign that aims to raise awareness for bone marrow donations, and calls on partakers to record themselves taking a bit out of a raw lemon and then post it online and challenge someone else to take part.

PHOTO: Best friends Chris Betancourt, 20, and Dillon Hill, 19, started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation.
Best friends Chris Betancourt, 20, and Dillon Hill, 19, started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation.

Because a marrow transplant is the only treatment that could potentially save Betancourt's life, they are hoping to use the campaign to raise awareness for bone marrow donation.

"It’s been absolutely incredible, honestly," Betancourt said of the response. "I expected to maybe get 500 views on our YouTube video and within the first day we broke a quarter of a million so it’s absolutely astonishing to be here right now."

The pair are also encouraging people to sign up to Be the Match, the national bone marrow donation registry, and hoping to set a world record today by registering the most marrow donors within 24 hours.

PHOTO: Best friends Dillon Hill, 19, and Chris Betancourt, 20, and started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation..
Best friends Dillon Hill, 19, and Chris Betancourt, 20, and started the viral Lemons for Leukemia challenge to raise awareness for bone marrow donation.

Be The Match has facilitated over 85,000 transplants since 1987, and 6,100 just in 2017 alone.

Hundreds have already taken part in the challenge, including students from across the country, and even actor Danny Devito, who remained surprisingly stoic while chewing on a raw lemon in his video clip, before challenging his "It's Always Sunny in Philadelphia" co-stars to take part too.

Betancourt and Hill have completed 25 of the 128 items on Betancourt's bucket list, they said.

"Some of the things that we’re looking forward to right now are lifting weights with ‘The Rock,'" Betancourt said, referring to actor and former wrestler Dwayne Johnson. "The other thing that’s really far out there is go to space. You never know. I just have to put that on the list."

Be The Match challenged "Good Morning America" anchor Robin Roberts, who is a bone marrow recipient herself, to take on the Lemons for Leukemia Challenge.

Roberts accepted the challenge, and took part in it today along with the other "GMA" anchors.

The "GMA" anchors were joined in taking the Lemons for Leukemia Challenge by "GMA" staff, audience and people across the country, from California to Minnesota and Times Square.

PHOTO:  The "Good Morning America" anchors take part in the "Lemons for Leukemia Challenge," a social media campaign to raise awareness about bone marrow donation.
The "Good Morning America" anchors take part in the "Lemons for Leukemia Challenge," a social media campaign to raise awareness about bone marrow donation.
PHOTO: People outside the "Good Morning America" studio in Times Square take part in the "Lemons for Leukemia Challenge," a social media campaign to raise awareness about bone marrow donation
People outside the "Good Morning America" studio in Times Square take part in the "Lemons for Leukemia Challenge," a social media campaign to raise awareness about bone marrow donation

To learn more about how to join Be the Match's bone marrow registry, click here.