Tiger Woods' Sponsors Stay Loyal in Wake of Crash, Infidelity Allegations

"He had his own transgressions, but he continued with very lucrative endorsement relationships with Nike and Gatorade," Badenhausen said.

The amount of money the companies already have made thanks to Woods will also make them less likely to walk away, he said. Nike, which pays Woods an estimated $35 million per year, has built its $800 million golfing business exclusively through Woods. Electronic Arts has enjoyed great success with a top-selling Tiger Woods-based video game.

Not all, however, will remain the same in the corporate world revolving around Woods. The companies who have hitched their wagons to Woods likely will pay at least some price for the controversy, said advertising expert Larry Woodard, an ABC News columnist and the CEO of the advertising agency Vigilante.

Woodard, who worked on Buick's Woods campaign, said that Woods' reach to consumers has narrowed. Where parents might have outfitted their children in Nike from head to toe because of Woods' endorsement, now they might think twice, Woodard said.

"Now all of a sudden, you've got this morality issue that can't be ignored because the press is all over it," Woodard said. "Now you, as a parent, have to make a decision: 'What do I say to my kid?'"

Older, more conservative Woods fans, he said, also may be turned off.

As a result, experts said the controversy means that Woods' future contract negotiations might yield less lucrative results than deals he struck in the past.

Still, some say, the change may be minimal.

"If he's predicted to make $120 million next year, he may actually only make $105 [million]," Watkins said. "Is that such a bad thing? It's all relative."

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