"It talks back and don't follow directions," said 7-year-old Alexis Lindsey, a second-grader who chose the black doll as the bad one.
There was another question "GMA" asked. In this age of much superficial judgment, when so many magazines and ads concentrate on looks, we wanted to know about appearance. Which doll was more beautiful?
A number of kids, including second-grader Sergine Mombrun, said there was no difference.
"Just by looking at them I think both of them are pretty," the 7-year-old said. "Babies are cute."
Most of the children who agreed with Sergine were boys.
"They are the same, no difference but the skin color. [It] doesn't really matter," said 9-year-old fourth-grader Cordell Means.
Wilson offered a reason for the disparity between the girls and the boys.
"Black boys are more confident," he said. "Black girls are less confident."
"Black girls do not feel that they enjoy the respect and admiration that black boys do," he said.
Second-grader Jamya Atkins, 7, picked the white doll as soon as she sat down and before the questions began.
She said the white doll was shiny and the black doll was frowning.
Nayomi McPeters, a 7-year-old second-grader, said the black doll was the ugly doll "because sometimes this one has its feet like a monkey."
In fact, 47 percent of the girls we questioned said the white doll was prettier.
"Black children develop perceptions about their race very early. They are not oblivious to this. There's still that residue. There's still the problem, the overcoming years, decades of racial and economic subordination," Wilson said.
And even with the questions raised by this experiment, there is hope.
With Barack Obama as president, many of the children said they believe they too could be the commander in chief one day.
"Barack Obama was like my idol," said 8-year-old third-grader Jahlia Jordan. "He has persevered and gone though so much. Because he done it, I can do it, too."