At the meeting, Cohen was accompanied by a woman who groped him and made several unseemly gestures, the 75-year-old Marshall said. When Cohen was asked to leave, he remained in character, shouting from the doorway, "I do not understand your customs!''
"I was so shocked, I didn't know what to think," Marshall later told reporters. "I told him people here get paid for a living."
Marshall says he plans to sue if the interview is included in Cohen's new movie, "Borat," which is slated to be released later this year.
While Cohen has critics, the controversy hasn't stemmed his meteoric rise. The Cambridge University-educated comic cultivated his humor in Britain in the late 1990s, and since bringing his act to America, he's landed several plum roles, including his steady gig at HBO. He was featured earlier this year in the animated kids' film "Madagascar," and he and Will Ferrell are on the fast track to appear as race car drivers in an untitled NASCAR-themed comedy, with Cohen playing a gay French racer.
Cohen had hosted the MTV Europe awards show once before, but as Ali G -- his Jamaican British character -- rather than as Borat. His recent show confirmed that his barbed tongue knows no bounds.
When Madonna performed the opening number, he quipped, "It was very brave of MTV to start the show with a transvestite." Some viewers even believed momentarily that the part of Madonna was being played by a female impersonator.