less than three weeks now till football's supershowdown. Some of the craziest and most expensive commercials ever are expected. We have full ad-travaganza coverage for you this morning and first up, a... See More
less than three weeks now till football's supershowdown. Some of the craziest and most expensive commercials ever are expected. We have full ad-travaganza coverage for you this morning and first up, a few of the biggest ads. Abc's nick watt has the story. Reporter: Jaguar just joined the big boys club. Coming. Reporter: Parting with megabucks for a super bowl slot. I wonder how much they paid ben kingsley. You'll be hearing from us. Reporter: Super bowl xlviii the price tag for those 30 seconds is a colossal $4 million, topping 200 grand from last year. Live sports in the most indemand time there is. Reporter: Other rookies on the feel, beats music, butterfinger and chobani. I wonder how much yogurt you have to sell. With big bucks come big bucks too, david beckham hawking clothes. Stephen colbert pushing push 'stache shows. Injure a and george spotted outside their old home sparking rumors of a "seinfeld" reunion super bowl ad. Of course. Together they're perfect. Reporter: For sure, godaddy, my favorite from last year will be back and so will axe. In the world filled with war, sometimes the most powerful weapon. Is love. Reporter: This is a "gma" exclusive, first look at their new ad. Make love, not war. Introducing new axe peace. Reporter: For some it seeps the price got too high. Etrade has bowed out and we might never see those talking babies ever again. It's tragic, man. Reporter: For "good morning america," nick watt, abc news, los angeles. Oh, we'll miss those babies. Some stats for you over 108 million americans watch the big game last year so you understand why companies are willing to pay so much. Breaks down to $27 per viewer. Right. Not that much yogurt.
This transcript has been automatically generated and may not be 100% accurate.