We're back at 7:40 with that in-flight safety video that has a lot of people talking. It featured "Sports illustrated" swimsuit models delivering the safety message and now some are wondering what the... See More
We're back at 7:40 with that in-flight safety video that has a lot of people talking. It featured "Sports illustrated" swimsuit models delivering the safety message and now some are wondering what the real message is. ABC's gio Benitez is here with more on the story. Good morning to you, gio. Reporter: Good morning, Lara. That video has nearly 6 million views on youtube featuring some of the most famous models in the world but thousands felt families shouldn't be forced to watch it. Right now it is off the flights. This morning, controversy's in the air over this air new Zealand safety video. Just settle in and relax. You are on island time now. Reporter: The bikini clad women are actually "Sports illustrated" models, detailing those preflight safety rules in a video called "Safety in paradise"? Need to inflate your jacket a bit more, blow into the mouthpiece. Reporter: It features Christie Brinkley. Oh, that makes me feel so much better. Reporter: But online critics are on the attack. Thousands signing a change.org petition saying the airline is objectifying women quote "Please do not denigrate us in this way" and as a husband and father, I am appalled that air New Zealand has resorted to sexually objectifying women." This is a minor issue for them. It is a bit of turbulence in a long flight in your nearest exit could be behind you. Reporter: The petitioners are claiming a win claiming it was pulled from flights but air new Zealand saying "We typically change out our safety videos every few months" not the first time they got creative with their in-flight safety video. Last year's theme was old school with Betty white. This is safety old school style. Reporter: The year before, there were hobbits. My precious. Reporter: Not just the only airline to jazz up their in-flight safety vids. Delta released an '80s inspired preflight video complete with big hair and neon colors and Alf. Be sure to adjust your own mask before helping others. Reporter: But for now it seems the bikinis have been put away. Thank you for flying with new Zealand. Reporter: The airline insists the campaign had nothing to do with the video's removal. Only that a new video with "Man versus wild" was in the works. A lot of people are interested in safety. We all know about air new Zealand now.
This transcript has been automatically generated and may not be 100% accurate.