Who Will Women Vote For?

Both the president and Mitt Romney campaigned hard for the support of female voters.
3:00 | 11/06/12

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Transcript for Who Will Women Vote For?
Let's look at their prospects with our team of powerhouse women. Nicolle wallace, donna brazile, who ran al gore's campaign, and cokie roberts. Cokie, let me begin with you and put up other figures from our poll. It shows president obama leading among women, 53% to 45%. An eight-point lead right now. Governor romney, winning with men. 50% to 45%. President obama's lead with women is bigger than governor romney's lead with women right now. That is key because there are more women voters. President obama won women by 13 points in 2008. And what we're going to be looking at tonight is married women. Unmarried women are overwhelmingly for the president. 70% went for him last time. And it's running about 65% in the polls. Married women have not gone often the way married men have. They've gone off him, big-time. We need to know why that's true. Whether it's an economic vote. Married men and women are in the same place economically. Or whether, for the first time, the social issues have mattered. They never have before. From the very beginning of this campaign, you heard democrats talk about the republican campaign war on women. Governor romney trying to turn that back to the economy. The romney campaign made a big bet. They made a bet that women in this election, more than ever, care more about the economy than any other issue. They care more about the economy than national security issues. And the democrats made the big bet. They put sandra, a woman who went toe-to-toe with rush limbaugh ahead. The romney campaign has seen their gender gap -- there's always a gender gap for republicans. Romney has shrunk that gab that he could come out on top because of his success communicating with women who care about the economy. Donna, one of the things we saw, that women voters fell off of the president after the first debate. But slowly built back in the intervening debates. In the last six elections, democrats are 6-0. We've won the women vote in every election. That makes democrats competitive. The first act of president obama's tenure, is to sign the ledbetter act. Women are voting for their paycheck, for their families. That's why this is an important day for women. Thank you. We'll be checking with you all day long. An important day for women. Thanks, ladies. It's not just the white

This transcript has been automatically generated and may not be 100% accurate.

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