Barbie Book Under Fire for What's Deemed a 'Sexist' Portrayal

A blog about the book "I Can Be a Computer Engineer" has generated scathing reaction online.
2:44 | 11/20/14

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Transcript for Barbie Book Under Fire for What's Deemed a 'Sexist' Portrayal
And a bit of a backlash over Barbie. Outrage over a book called "Barbie: I can be a computer engineer." In spite of of the title, parents say it's the wrong message and Mara schiavocampo has the story. Hi, guys. Reporter: Mom, Helen, says she was excited to share the book, "Barbie: I can be a computer engineer" with her two young girls until she opened it up. We were shocked. Reporter: The book starts with Barbie designing a computer game. But she quickly gets into trouble. A virus crashing her laptop. Her solution? Bring in the boys. It will go faster if Brian and I help, says Steven. Barbie's reply, great. The boys fix the problem. And after a high five celebration, Barbie proudly pro claims I guess I can be a computer engineer. I wasn't angry, I was disappointed. Reporter: She's not alone. The book getting tons of attention online after her friend wrote a blog about it on pamie.com. Shared and liked more than 8,000 times calling it insulting and dangerous for young minds. Online reviewers agreeing. One writing, "Thank you, Barbie, for showing me that it's a-okay for women to sit back and let men take care of everything." We want the girls to think they're capable of everything without question. Reporter: The book's author who worked in technology for years says she's shocked at the reaction and only made Barbie's friends boys because technology is a male-dominated field. I was doing that to show it's a team effort. In no way trying to degrade women by doing that. Reporter: In a statement mattel says the book was published in 2010. Since that time we have reworked our Barbie books. The portrayal of Barbie in this specific story doesn't reflect the brand's vision for what Barbie stands for. A feeling many clearly share. I love Barbie. I grew up with Barbie. I think we can do better. Reporter: Late yesterday random house announced the book has been discontinued. We reached out to mattel for more information, but they would not say why the decision was made, but it probably has something to do with the backlash. One of the other things the author notes is she did make Barbie's computer science teacher a woman. She takes full credit for fixing the problem, never admits she got help. It's the wrong message all around. Maybe a lesson to be had in talking it out with your child. The mom said at least it opens the door to talking about the issues with her girls.

This transcript has been automatically generated and may not be 100% accurate.

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