CEO Admits Hiding Pregnancy in Order to Be Taken Seriously

Talia Goldstein, CEO of matchmaking site Three Day Rule, masked her pregnancy as long as she could to remain competitive in the workplace.
4:17 | 06/29/15

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Transcript for CEO Admits Hiding Pregnancy in Order to Be Taken Seriously
New evidence that the work place is not always equal for men and women. A contradiction eo had to hide her pregnancy to keep her business alive. She wrote about it. Ca kayna Whitworth. Alone, upset. Scared. Reporter: Talia was a successful CEO. I was pregnant. Reporter: She and her husband were thrilled to be expecting their first child. She wasn't able to share the news. It's sad she had to hide it and you should be able to wear your pregnancy proudly, I gez. Reporter: She had launched a successful match making website, three day rule. Worried investors wouldn't take a pregnant woman seriously. I wore a trench coat. Reporter: Were you making thing worse than they really were? It's a great question. I called up a bunch of advisers and asked them, without telling them I was pregnant, if they would invest in a pregnant CEO. They all said no, they would not. It's a huge red flag. I felt like it was the only decision I had. I didn't want to sabotage our company. Reporter: She did attract investors. Now, two years later, and pregnant again, she's changed her approach. I'm going to wear tight clothes. And show it off and we'll see what happens. Reporter: Her daughter is due in November. And this time, everyone knows. For "Good morning America," kayna Whitworth, ABC news, los Angeles. We asked everybody at home, would you try to hide a pregnancy in the work place. Here's the results. 24% said yes. Does this surprise you? Stups me. Absolutely. I wish that things were fair enough that being pregnant wouldn't preclude somebody from getting hired. The reality is, there is so much bias and preconceived notions in the work place. It's hard enough to get a job. That, the reality is, being pregnant and showing when you're looking for a job is difficult. It's almost permission to not choose you. Oh. And you have helped a lot of people get positions. If you are a job seeker, and you're pregnant, what is your advice? So there's two things I would say. The first is, conceal it while you're job searching. I know for some people that's difficult to do. Because it feels deceitful. Instead, I would focus on all of your accomplishments and why you are perfect for this position. Because unless you have little to no competition for the job, being pregnant is going to be a red flag. You mean don't mention it. Don't lie about it. Well, conceal it. I wouldn't announce it. I wouldn't show it. But then, on the second piece of advice to that, I would say that once you receive the offer, a firm offer, you know that they want you, that's the time, assuming you're past the first trimester and everything is looking good, say, I want to share this information with you. What you have to be aware is that for most employers, their initial concern is immediacy versus long term value. And so what you want to be clear is, listen, I know that initially, this is going to be a little hurdle for both of us. But I'm so focused on getting in here. This is the company I want to be at. I'm committed to my career. So mommy bias is real? It is. It is real. Being a strong performer is the best thing you can do. Having great xhup occasion. Effective communication with your boss is essential. I think not expecting any kind of special treatment matters. That's critical. I think so, too. I think a lot of the bias is an unexpected burden on our colleagues who don't have kids where we think they can handle it all. So asking for a foot rub was not a good idea? Unless you're giving to it everybody. Do it for all. It's so funny we're having this conversation in 2015. And we are. It's an important one.

This transcript has been automatically generated and may not be 100% accurate.

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