another revolution of the super bowl ad game and david beckham right in the middle and cecilia vega has all the details. ♪ Don't you know that -- Reporter: Ah, the magic of tv. One touch and... See More
another revolution of the super bowl ad game and david beckham right in the middle and cecilia vega has all the details. ♪ Don't you know that -- Reporter: Ah, the magic of tv. One touch and david beckham's briefs could be yours? Well, don't get too excited. Briefs like beckham's. That's right. In the first super bowl commercial of its kind, you'll be able to buy a product with your remote. Here's how it works. Viewers watching on a samsung smart tv will see the h&m ad like this one featuring the buff and fair barely clothed beckham and a menu pops up and while the commercial plays you shop away. If we're successful with what we're trying to do you will buy something on any commercial, show or infomercial you watch in realtime directly while you're watching the actual ad. Reporter: This is no futuristic scene from "the jetsons" or sci-fi fantasy from "minority report." So much for high depth flat screens, this is modern-day tv watching. Unveiled at the consumer electronics show in las vegas along with other techies. With the press of one button this tv transforms into a curved uhtv. Reporter: THEY CALL THAT The bendable tv. THERE ARE CURVED TVs AND EVEN Higher than the highest DEFINITION TVs. Is there going to be a day where we don't even see a monitor like this. You walk in and your television is that experienced -- so if we're dreaming, we can do a bendable tv why can't we do a rollup tv. Cross your heart, see. Reporter: Those days of just sitting back and watching a commercial might soon be a thing of the past. Now, if all it took was the push of a button to get david beckham's attention. For "good morning america," cecilia vega, abc news, los angeles. What a great sport. You got -- fight over the remotes get a little more intense. I like that. Can lead to something. Good friend jessica simpson is
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