Transcript for Gawker Begins Defense in Hulk Hogan Sex Tape Trial
Now to the latest in the hulk hogan's sex tape lawsuit. The former wrestler suing the website Gawker for posting it online. Now, the defense set to present its case. Reporter: This morning, Gawker winding up for a heavy weight fight against hulk hogan. Very confident after the first week. Reporter: The defense ready to hit back in this $100 million battle over a leaked sex tape featuring the former WWE star. Attempting to put the news and gossip site's culture on trial. Reading e-mails. I'm the girl in it. And it was stolen from me and put up without my permission. Reporter: He later responded to her. It's not getting taken down. It's a dumb mistake that you made. Reporter: That video was ultimately taken down. But the secretly recorded clip of hogan having sex with the wife of his best friend at the time remain on the site for eight months. An internet expert testifying that Gawker's web traffic skyrocketing, likely increasing the company's value by $15 million. It's those provocative stories like a celebrity sex tape that can drive value. Reporter: Earlier in the trial, hogan testifying that bubba clem had invited him to sleep with his wife heather multiple times. An offer hogan said accepted after his own wife Linda left him. Now she's weighing in on her ex-husband's legal battle now. Say He has no regret and I don't really think he's sorry. Reporter: For "Good morning America," Linzie Janis, ABC news, St. Petersburg, Florida. Our thanks to Linzie and joining us now is chief legal analyst Dan Abrams. The guy who wrote the article, the guy who got the tape and he came across as incredibly callous in the deposition that the plaintiffs presented. This is so important in this case. If these jurors hate him and hate Gawker they're in trouble. Putting aside any of the legal questions and legal standards, if they feel like this is the kind of guy who didn't care about the impact, he didn't care about journalism, he didn't care about hulk hogan, any of that, I think that Gawker could be in trouble. We heard from Gawker in a taped deposition, far from flattering. He's expected to take the stand. How can he change the opinion of himself? He's the owner of Gawker, they have to somehow change the image that in the way they came across in those deposition tapes. They have to accept some responsibility, I think. They have to try to be at least somewhat sympathetic. The goal is, just try to make these jurors hear their argument. And the only way they're going to hear that argument, I think, is if they don't hate Gawker. You brought up something very interesting on your website, who's paying the legal bills for hulk hogan. Number one, could hogan be paying the bills himself? I don't think so. Or a contingency fee? Hogan should have settled this case. Gawker was willing to pay a lot better. I wonder if there's someone is backing hogan. Thank you, Dan.
This transcript has been automatically generated and may not be 100% accurate.