General Mills Faces Lawsuit Over Claimed Amount of Protein in Cheerios

The Center for Science in the Public Interest alleges Cheerios Protein may not be as healthy as the company advertises it to be.
2:24 | 11/10/15

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Transcript for General Mills Faces Lawsuit Over Claimed Amount of Protein in Cheerios
Back now with that new lawsuit against one of America's favorite breakfast cereals. Cheerios under fire right now. ABC's Jim Avila is in Washington with the details. Reporter: Good morning. Cheerios a breakfast staple lauded for its healthy brand is being sued accused of cheating consumers with an alleged misleading label on the new type of little Os. Something new on that iconic box in big, bold letters. Protein. Oh, high in protein. That good thing to have for breakfast. Reporter: The centers for science and public interest says cheerios undercuts its healthful reputation by marketing this new cereal as packed with protein when according to a just filed lawsuit it's actually packed with sugar. You're getting a little more protein but not the worth of four teaspoons more sugar. Art here's the Numbers. For the same 200 calories regular cheerios has six grams of protein. Cheerios protein just a smidgen more. 6.7 grams. But look at the sugar breakdown we found. That same 200 calories of regular cheerios just 2 grams of sugar. While cheerios protein, oats and honey has a whopping 16 grams of sugar. In fact, this cheerios variety has more sugar than every other cheerios on the market, more than frosted cheerios, fruity cheerios and, even chocolate cheerioss. People are being cheated. Not only is General Mills giving you so much more sure they're also charging you more for this product. Reporter: General Mills told us in a statement, cheerios protein is accurately labeled an equal amount of cheerios protein contains 18% more protein by weight than original cheerios. And they did not respond to repeated questions about the amount of sugar. Cspi is asking for unspecified damages and for cheerios to change the way it markets this new variety. By the way, regular cheerios has one type of sweetener in it, plain old sugar. Cheerios protein honey and oats has nine different types from corn syrup to brown sugar to molasses. Robin and George. Always important to check the ingredients. I wonder how this will turn

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