We are back now at 7:42 as a brewing controversy for abercrombie & fitch, kirstie alley blasting the store. She's not the only one and abc's rebecca jarvis has the story. Good morning to you,... See More
We are back now at 7:42 as a brewing controversy for abercrombie & fitch, kirstie alley blasting the store. She's not the only one and abc's rebecca jarvis has the story. Good morning to you, rebecca. Reporter: We've been hearing from social media and now kirstie alley had harsh words for them overnight. Now a movement is under way to give the brand's clothing to the homeless. The backlash for the trendy clothing store, abercrombie & fitch, is reaching a fever pitch. Kirstie alley now slamming the store and its controversial ceo, in an exclusive interview with "entertainment tonight." He says apper courtroom by clothes are for people who are cool, look a certain way and are beautiful and are thin and blah, blah, blah, blah. That would make me never buy anything from apper courtroom by. Reporter: She is the latest to weigh in on a growing controversy over the fact the apparelmaker doesn't sell women's clothes above a size 10. All: Don't support abercrombie. Reporter: On monday protesters gathered outside of an a & f store in chicago. The backlash also escalating on twitter, facebook even on youtube where one popular poster started a fitch the homeless campaign asking customers to rebrand the popular retailer by giving their apper courtroom by clothes to the homeless. Abercrombie isn't commenting but ceo mi jeffries once told "salon" magazine "a lot of people don't belong in our clothes. Are we exclusionary? Absolutely". That's bullying. You're excluded. You're included. Reporter: It began last week when we went inside their flagship tore new york city and revealed the retailers carries double ear sos and doesn't do xl or xxl for women. This family is sending back every piece they own. I wanted to let the company know how I felt about it. Not only will I not let my kids shop at apper courtroom by again I will not let them wear what they already have their their closets. I have two kids in that bracket and never walk in those stores because of his view of people. Reporter: Ausiness experts say this could become a big deal since 67% of consumers are plus size shoppers, the average woman's size in america is a 14 and the abercrombie model as a result could be going out of style, lara. A big deal, indeed. Thank you very much, rebecca.
This transcript has been automatically generated and may not be 100% accurate.