Although price tags for wedding gowns as Sara and ginger are finding out tend to run into thousands of dollars. So who wouldn't want to search for a great deal? But buyer beware. Dozens of websites... See More
Although price tags for wedding gowns as Sara and ginger are finding out tend to run into thousands of dollars. So who wouldn't want to search for a great deal? But buyer beware. Dozens of websites are selling knockoffs of major diners and now the leading industry trade group is trying to shut down those sales. ABC's Cecilia Vega has the details. ? Reporter: Perfect day, the perfect dress or not. Every year more than $600,000 fake wedding dresses are bought online brides thinking they're getting the real deal for their big day when what they really get is a big letdown. It happened to ista ray. In an investigation three years ago she said she found the $1300 dress of her dreams and bought what she thought was an identical replica online for $320. Big mistake. Can't believe this is what came. I mean, it was beaded and black, you know, pearls and it just made no sense. It looked like a high school project. Reporter: But now the trade industry group representing American bridal and prom dressmakers and retailers is fighting back by suing those websites that allegedly sell the fakes and they had a recent victory. A judge ordering more than 1,000 knockoff sites to knock it off. Freezing their online payment accounts and ordering their sites closed. The end game here is to get federal recognition of the damages it's doing to our economy. Reporter: It can be tough to spot counterfeit dresses on some of those sites. Just look at this. The exact same dress that sells for big bucks in the store or on a legitimate site is online here for $130. Order this one and you'll most likely get a cheap I willtation. They're on the losing end of this cyberbattle. Creative minds that created this dress and for somebody out there to be copying it and making money off it is just such a shame. Reporter: When it comes to the perfect dress, if it seems too good to be true, it probably is. For "Good morning America," Cecilia Vega, ABC news, los Angeles. Thank you, Cecilia.
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