Women Putting Modern Twist on Traditional Roles

Some suggest the recent economic downturn has created a new generation of stay-at-home moms.
2:22 | 06/04/13

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Transcript for Women Putting Modern Twist on Traditional Roles
now and take a look at a new generation of women turning their backs on the corporate rat race and staying at home and bianna golodryga has more from the book "homeward bound." Reporter: Stay at home or climb the corporate ladder whether women should lean in or lean out, in a new book called "homeward bound" by emily machter, it's about domestic values. New domesticity, the reembrace of old fashioned or lost domestic skills and activities like knitting and crafting and jam, canning and keeping chickens in your yard and growing your own vegetables. Reporter: One supposed trigger behind the new trend, the recent economic downturn. Struggling to pay their ali and her husband ben gave up their big corporate city dreams and moved from new york city to north carolina two years ago. Ali freelances in design and has also taken to canning, gardening and making pies from scratch. I consider myself a feminist but I'm also a stay-at-home mom. Reporter: Erin branch holes a day job as a college professor but sews her own drapes and nis in her spare time. Cooking is a challenge. When I throw a party, for instance, everything is made from scratch. I don't get it indicatcatered. I don't buy the party tray at the grocery store. Reporter: Another factor is more awareness about the environment. I want to know what's in my food. I want to know where it comes from. This new take on feminism seems to contradict another feminist movement making headlines today. How does this relate to the lean in phenomenon that we've heard so much about, sheryl sandberg's new book about how to get more women into the work force? I think what you're seeing is a sort of leaning out younger WOMEN AND MEN IN THEIR 20s AND 30s ARE STATISTICALLY LESS Likely to describe themselves as ambitious, less likely to say they're work focused and more likely to say they're family focussed. For "good morning america," bianna golodryga, abc news, new york.

This transcript has been automatically generated and may not be 100% accurate.

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