Lululemon Recalling 'See-Through' Yoga Pants

The Vancouver-based company is pulling pants that are a little too revealing.
2:26 | 03/20/13

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Transcript for Lululemon Recalling 'See-Through' Yoga Pants
escalating scandal swirling over lulu lemon. Retailer pulling loads of yoga paptsdzs off the shelves because they are, shall we say, too revealing. Abc's linzie janis is here with the latest. Yoga pants scandal really exposing -- oh. Serious criticism today where people saying it should not have let this happen. The company promising to get to the bottom of exactly how it ended up selling the extra skimpy bottoms. There's a chill in the air this morning and it might just blow through those teeny tiny and now see-through yoga pants. Lulu lemon, the maker of high-end yoga gear is recalling a whole batch of them because they're too sheer. Now, there is a shortage of yoga pants and I know this sounds like a joke but for white people it isn't a joke. Reporter: Customers became furious when they discovered they'd been doing downward dogs and baring all to their fellow yeeg ganistas. One tweeting I'm speechless. Another woman saying "yoga fail." A girl in my yoga class did not get the lululemon see-through pants memo. I took back a pair of pants that were see-through. Reporter: Had you worn them? Yeah, I had. It makes the consumer think am I getting my best bang for the buck. Reporter: At around $100 a pop this is no joke. They're saying we're doing everything we can to fix the problem and replace these key items as quickly as possible. The company admits the damage to its finances will be significant. Stripping as much as $20 million off earnings in the combing months. The revealing pants account for a reported 17% of all women's yoga pants at its more than 200 stores. Bend the knee. Reporter: But if lululemon is to fully recover it'll have to do more than cover up its customers. Convincing them they'll never be caught with their proverbial pants down again. So lululemon shaffers closed 3% lower as analysts questioned how the company's management could have allowed this to happen. The company is not having a good year. Shares down 16% since january 1st. While the rest of the market, of course, is on a tear. All right, linzie, I'll hand this right to you. One big fishy tale.

This transcript has been automatically generated and may not be 100% accurate.

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