Reporter: The perfect shimmery shadow. Sun-kissed cheeks. Just the right lip gloss. It's makeup bar. And it's just about the hottest thing since the smoky eye. Actually, like having your own personal... See More
Reporter: The perfect shimmery shadow. Sun-kissed cheeks. Just the right lip gloss. It's makeup bar. And it's just about the hottest thing since the smoky eye. Actually, like having your own personal makeup artist. It's about the experience. Pampering yourself. Reporter: No pressure to buy expensive products here. No need to make an appointment. It's about red carpet-worthy makeup. Applied in under an hour by a professional. I lot of women would think, why should I pay to have someone else do it? It's a skill that makeup artists have that us normal people don't possess. Reporter: Makeup bars are popping up around the country. To from blushington to blush baby, we had to check it out. All I need now is a new year's dress. All set. Reporter: It's not just about the new year's glitz. They offer eyelash extensions and air-brushed foundations. You can't get that at a department store. It's not possible. You can't meet a goal quota to sell products and give somebody a star-like treatment. Reporter: And everyone from brides to be to ladies on a date night are requesting j. Lo's golden glow and kim's lashing. That's the look this customer hoped for. ♪ this is what she got. What do you request when you sit in the chair? Usually a smoky eye. Reporter: Nothing you can do at home yourself? No. No. Reporter: It's $40. It's enough to make a girl, well, blush. For "good morning america," cecilia vega, abc news, los angeles. Happy new year. She looks beautiful any way. Wow, that was a nice makeup job. Let's check in with ginger
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