McDonalds Shakes Up Menu to Get Ahead in Fast Food Wars

Linzie Janis reviews the previous history of the company's failed food offerings.
2:22 | 03/02/13

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Transcript for McDonalds Shakes Up Menu to Get Ahead in Fast Food Wars
The latest maneuvering in fast food wars McDonald's strategically dropping some prominent menu items. That's right is Mickey d.'s reacting to pressure apartment surging rivals and what does this mean for a loyal customers. ABC's Lindsay Janice -- the story. -- -- didn't mean we're not really loving all of the items that are McDonald's menus at fast food giants. Putting foods that have been around for years on the chopping block. -- -- -- -- -- -- -- Next fruit and -- -- are gone to those Angus third pounders well they may also be going the way of the -- DLT. -- The company says it makes decisions about what to -- -- what to remove from our menu on a case by case basis. But the changes come just as the fast food wars are heating out. McDonald land has gotten used to the ham burglars making off with the food. But lately chief rivals burger king and Wendy's have been catching up with sales. January McDonald's reported its per month lease sales drop in nine years. Just after -- -- and -- an inquiry. Both chains accrediting menu changes for the boost Burger King is targeting cost see -- taste testing our new mild -- He with its new gourmet blends. And Wendy's is stressing and not just its premium ingredients in North Pacific hop right on the back but premium digs remodeling its restaurants to include fireplaces. Can expect remodeling company to go quietly that. Yeah -- -- -- -- just one of the balls and McDonald's cannons. In a public statement CEO Don Thompson Plame blamed the economy -- the sales -- in says that he is confident the golden arches will be able to stay on top. Skies it's been sixty years of menu evolution that McDonald's one -- the big flops actually came in 1963. It was a slice of pineapple. With melted cheese and a bond and it was aimed -- Blix who -- didn't eat Spencer didn't -- meet on Friday -- interest and shocked to hear that didn't work yeah. A fireplace and I haven't seen one yet. And it Wendy's -- remodeling 20% of their locations across the US gonna cost a lot of money losing minds when they -- -- and --

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