Model Starts Movement for Body Acceptance

Iskra Lawrence, 25, is the founder of Runway Riot, a style and fashion website aimed at women who wear a size 14 or larger.
3:13 | 11/18/15

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Transcript for Model Starts Movement for Body Acceptance
And now to the model and fashion editor helping revolutionize the runway. She encourages everyone that they're beautiful, Iskra Lawrence. From model Ashley graham to celebs like Mariah Carey, pink and Melissa Mccarthy and so many more a life listers inspiring all women to like the skin they're in. 25-year-old Iskra Lawrence known for her viral untouched aerie campaign and her gorgeous posts on social media is taking this message of female empowerment to runway riot. A new style and fashion site aimed at the 65% to 70% of American women who we are a size 14 or higher and while the demand is large, only 17% to 18% of clothing sales cover that arguably untapped market. The fashion industry has made the majority of women feel inferior. Well we're done with feeling invisible. The plus size industry is a $17 billion industry. It's not more. Plus size women want to wear nice clothes but they're going to stores and seeing nothing and saying we don't want to look matronly but stylish. We're trendy women. We have taste. Sell us the clothes. We'll buy it. Something Lawrence is determined to change. Model and fashion editor of the brand-new site runway riot Iskra Lawrence is here with us now. You said -- good morning, by the way. You said that the fashion industry has made the majority of women feel inferior. How do you and runway riot plan to counter that? We plan to create a home for women to come and feel inspired. It's going to be the first chance for women to feel included in fashion from zeros to 28th. We'll talk about cool and trendy clothes for all sizes. Talk about the ugly side of social media. You actually say that's given you confidence and helped you. Tell me how. My experience is I've been in the fashion industry for 12 years. I got dropped for being a straight size model because I was too curvy and too small to be a plus size model. We all want to be represented. It gave me confidence to stand up and say it's time to see more women in the media. The website has absolutely no retouching. No retouching at all. I'm so passionate about it. Growing up I wanted to feel confident in who I am. Not for being someone retouched that I couldn't identify with. So we are 100% against retouching. You have some fashion tips for women of all sizes. Tell me what they are. The first one is that you can rock anything with confidence and also don't be afraid to stand out. Color, stripe, they're are no rules and then when I really want to encourage is this is about all women being able to be stylish and sexy and fashionable at any size. How do women break the stigma. It's time we talk about other things. We talk about the fact that you're more than a size. More than a label and all able to dress in cool, trendy clothes. Thank you so much. Thank you. A wonderful message and great website. Check out runway riot. That is a huge tongue twister. Runway riot online right now.

This transcript has been automatically generated and may not be 100% accurate.

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