Critics call the online commercial for mountain dew racist so pepsi pulled the ad and abc's linsey davis is here with more on the provocative marketing campaign that pushed the envelope too far. Good... See More
Critics call the online commercial for mountain dew racist so pepsi pulled the ad and abc's linsey davis is here with more on the provocative marketing campaign that pushed the envelope too far. Good morning, linsey. Not only calling it racist but the most racist commercial ever. Critics say it portrays racial stereotypes and makes light of violence towards women. It was all created by a black man who says the story line is so bizarre, it was never meant to be taken seriously. I know my rights. Reporter: The premise of these online ads is absurd enough. Give it to me. Reporter: A crazy goat who becomes obsessed with mountain dew. Give me more. I want it. Reporter: They've gotten 2 million views since march and now there's a sequel. Come on, which one is he? Reporter: But this morning some are calling it the most racist commercial ever. Me. You should have gave me some more. Reporter: The ad features that battered waitress now on crutches being urged to identify a suspect out of a lineup of black men. You better not snitch on a player. This ad is destructive because it further pushes forward the stereotype of black men as being violent criminals. Reporter: The backlash growing so big, pepsico just pulled the 60-second spot saying "we apologize for this video and take full responsibility." The ad was directe by tyler, the creator, an african-american rapper, producer and comedian. His publicist tells abc news it was never tyler's intention to offend. For those who know and respect tyler, he's known for pushing boundaries and challenging stereotypes through humor. This isn't the first time a major corporation has come under attack for pushing the envelope with an online only ad. Just last month, the conservative christian group one million moms urged kmart to pull their online ad promoting free shipping. Ship my pants, right here? Reporter: Far from pulling it kmart starting airing it on cable tv. I just shipped my bed. Reporter: The word dew is apparently a reference to the do it slogan but this ad is one thing they won't be doing anymore. One thing tyler's publicist was quick to point out the plaque men were all tyler's personal friends.
This transcript has been automatically generated and may not be 100% accurate.