NFL Team's Pitch to Appeal to Female Fans Sparks Outrage

Tampa Bay Buccaneers launched "RED Women's Movement" to integrate cooking and fashion into game day.
1:05 | 08/07/15

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Transcript for NFL Team's Pitch to Appeal to Female Fans Sparks Outrage
Let's go to Amy in the social square. "The speed feed." A story that has a lot of people talking, a new initiative to reinvent the female fan experience. The NFL tells us 45% of football fans are women. The Tampa bay puck nears Laun launching red. The way they're trying to do it has a lot talking implying the action on the field isn't enough to get us women involved. Instead it's about crafting, fashion and cooking? Take a listen. We'll bring the women of red together to provide practical advice and helpful tips on how to express your love for the pewter and red through creative design projects, fashion forward team apparel, inventive culinary creations and much, much more. This right as Jen Walter makes history becoming the first woman coach on a pro men's team, the Arizona cardinals. Perhaps it's safe to say, oh, the irony. Stereotyping always a dangerous game but safe perhaps for the Bucs to know they're not playing the cardinals in the regular season, guys. A good one. Thank you, Amy.

This transcript has been automatically generated and may not be 100% accurate.

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