Panera Bread Goes All Natural

The newly unveiled food policy promises to cut all artificial ingredients by 2016.
1:48 | 06/04/14

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Transcript for Panera Bread Goes All Natural
We're going to turn to the big change at one of the nation's biggest food changes, going all-natural. Panera bread says they plan to cut all artificial additives from the menu and a move they hope will help their bottom line. Rebecca Jarvis with the story. Reporter: This morning, panera bread, one of the country's largest brakery cafe chains is overhauling its pmenu. Ditching anything artificial for what they call clean and simple foods. Eat deliciously. Reporter: The newly unveiled food policy promises to cut all artificial ingredients from panera foods by 2016. It led us to really working to clean up the ingredients within our cafes. Reporter: So, what exactly does that mean for panera's sandwich of the future at its more than 1,800 locations? No more additives. Added colors, gone. Added flavors, also gone. Added sweeteners, they're done. And preservatives, bye-bye. It's that they didn't remain contemporary. That's what it's all about. How do you stay contemporacontemporary? Reporter: It's a strategy that worked for other fast food chains, like chipotle, which sticks to locally raised meet and produce when possible. And an important one for panera, where sales have stalled, just up 2.6% last year, after rising 6.5% in 2012. Panera says it's now about halfway finished removing all of the artificial ingredients. The restaurant known for its bread, hoping this morning, the new changes help it make a little more dough. For "Good morning America," Rebecca Jarvis, ABC news, New York. Little more dough. A little more dough. Had to go there. Thank you, Rebecca.

This transcript has been automatically generated and may not be 100% accurate.

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