the wizard behind movie magic that has won 30 academy awards, countless hearts. In his book, "Creativity inc.," the information powerhouse. And ABC's Abbie Boudreau has the story. Reporter: From "Toy... See More
the wizard behind movie magic that has won 30 academy awards, countless hearts. In his book, "Creativity inc.," the information powerhouse. And ABC's Abbie Boudreau has the story. Reporter: From "Toy story." "Tangled." ♪ Let it go let it go ♪ Reporter: The highest-grossing animated film of all-time, "Frozen." On this wall, what you see are the caricatures. Reporter: The president of Pixar and Disney animation, ed Catmull, has an idea about a creative mind. What do you think stands in the way of true inspiration? Usually, it's fear. People don't want to mess up. When we start on a film, the first version doesn't work at all. What I mean was, these films were disasters. The trick is, how do we protect the group when something isn't working? Reporter: His keys to creative success? One, don't make too many rules. Two, inspiration can and does come from anywhere. And, three, always have a backup plan. Come on, guys. Let's get our parts together, get ready and go out on a high note. Reporter: That ended up saving "Toy story 2" after someone almost deleted almost the entire film. Everything disappeared. Reporter: What saved the day, was an employee, who on maternity leave, had saved a copy on her computer. The hallways at Disney and Pixar are more like living rooms and play rooms. Where employees are encouraged to mingle and relax. This is the massage chair. This is where you would find me. I want to work here. I can't really draw. Kidding aside, this coffee lounge is where million-dollar ideas are born. Did you ever dream of this success? As much as I loved Walt Disney as a child, I never thought that I would ever end up in this position. But that's the surprise. That's the beauty of life. Reporter: For "Good morning America," Abbie Boudreau, ABC news, Los Angeles. A lot of beauty "Creativity inc." Is in stores right now.
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