Sexy Advertisements Aimed at Women Attempt to Increase Sales

A new approach geared to make women laugh, buy more products for the household.
3:00 | 03/15/14

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Transcript for Sexy Advertisements Aimed at Women Attempt to Increase Sales
A new way advertisers are trying to atact our attention. Sexy ads no longer aimed at men. Hunk stars are hawking products to women and it seeps to be working. How hard is it to be that guy? We sent nick watt to learn the tricks of the trade. I heard you need it now. I only have ten minutes. I only need seven. Reporter: Some people say this ridiculously salacious commercial is empowering to women. Ooh. Good morning. Reporter: And this too. So tight. Reporter: These innuendo laden spot with unsavory products are hunkvertising. There's a paradigm that's been made geared toward men. We're saying, like, you know what, it's okay to make a woman laugh. Reporter: Underwear is supposed to be sexy. Salad dressing? Whoo! Oh. Reporter: 1 million moms objected to Kraft's sexy contents. Others think it's sexist. It's condescending to think women need hot guys to lure them into buying their household products. Reporter: Okay, we are a high-brow TV show not a toilet cleaner and asked James and Chris to make a hunkvertisement. Our point, to grab women it must be about more than just beefy products. Make love to the camera, nick. I don't know. I think you need a real beefcake to make this work. Nick watt once again proving he will do anything to be on television. You can see much of more of his report on "Nightline prime" which premieres tonight on ABC at 9:00. This is one of my other jobs at ABC, one of the co-ang chorus of "Nightline." We are super excited about this new show and have incredible stories coming up so tune in tonight. Yes. All right, well, coming up on "Good morning America," the

This transcript has been automatically generated and may not be 100% accurate.

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