Share
Copy

Shock Advertising: Does Buzz Lead to Business?

New "prankvertising" ad trend aims to gain publicity and go viral with sadistic scenarios.
02:11 | 09/06/2013

Transcript for Shock Advertising: Does Buzz Lead to Business?

I'll admit I've been a sucker for the type of stunt, when you laugh you simultaneously ask yourself, does this make me a bad person? But is this good business? The plan was simple and diabolical. The... See More
This transcript has been automatically generated and may not be 100% accurate.
Now on ABC News is always on.
Coming Up
9:00 AM ET
GMA Live
9:15 AM ET
News Pop
9:30 AM ET
Opening Bell
10:00 AM ET
News Pop
10:30 AM ET
Headlines & Weather
MORE VIDEO
Sections
Shows

Cyberattack Breaches JPMorgan Chase's Security

Cyberattack Breaches JPMorgan Chase's Security

Federal investigators are trying to determine the scale of the attack and whether customer account information was compromised.

Monster Waves and Dangerous Rip Currents Assault the US

Monster Waves and Dangerous Rip Currents Assault the US

Severe weather causes hazardous water conditions on both coasts.

A Mother's Plea to Terrorist Leader for Mercy

A Mother's Plea to Terrorist Leader for Mercy

Shirley Sotloff asks ISIS leader Abu Bakr al-Baghdadi to free her son.

Russia Sends Troops Into Ukraine

Russia Sends Troops Into Ukraine

Ukrainian officials claim Russian forces have control of the southeastern part of the country.

Josh Shaw Suspended for Fabricating Rescue Story

Josh Shaw Suspended for Fabricating Rescue Story

USC cornerback and team captain admitted to lying about how he ended up with two sprained ankles.

Brain-Eating Amoeba Found in Louisiana Water Supply

Brain-Eating Amoeba Found in Louisiana Water Supply

The potentially deadly amoeba threatens thousands of people in Saint John the Baptist Parish.

Diane Sawyer's Last 'World News' Broadcast

Diane Sawyer's Last 'World News' Broadcast

The famed journalist signed off for the last time after five years as ABC News' evening news anchor.

'Cops' Show Crew Member Killed in Crossfire

'Cops' Show Crew Member Killed in Crossfire

Sound supervisor Bryce Dion was shot when an attempted robbery turned into a shootout.

Texas Father Accused of Killing Allegedly Drunken Driver Found Not Guilty

Texas Father Accused of Killing Allegedly Drunken Driver Found Not Guilty

David Barajas was charged with the murder of the man who struck and killed his two children.

Colorado 'Swatting' Incident Caught on Camera

Colorado 'Swatting' Incident Caught on Camera

The dangerous prank had officers with guns drawn descend on employees at a video game company.

Pennsylvania UFO Caught on Camera

Pennsylvania UFO Caught on Camera

Residents outside Harrisburg, Pa., spotted a mysterious object in the sky.

Taylor Swift Releases 'Shake It Off' Outtakes

Taylor Swift Releases 'Shake It Off' Outtakes

Gio Benitez reports the latest news in the "GMA" Pop News Heat Index.