Tech Titans Duke It Out in Billion-Dollar Smart Phone Battle

Samsung takes on reigning gadget champ Apple with celebrity endorsements.
2:20 | 06/30/13

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Transcript for Tech Titans Duke It Out in Billion-Dollar Smart Phone Battle
Now the billion dollar battle, the tech titans who want to make the cell phone you use. Check this ad by samsung, playing the cool card, and GETTING ONE OF THE BIG eHIP-HOP Stars on the planet. People are about to get a nice surprise. 1 million samsung galaxy owners will get jay-z's album before you can buy it. It's part of the war for your business. It's the latest attempt by samsung to rewrite the rules of cool and unseat apple's iphone. The three minute ad features jay-z working on the album. It's to finish the album and drop it. Collaborating with some of music's hottest artists, but only glimpses of the phone. The first million users to download the app, get the album free. They're trying to get the cool and create an envy factor. Contrast that with this. This is it. This is what matters. Apple's new designed in california app, showing how its products make life better. Jay-z and timbaland replaced with school children, and grandparents laughing with the family. Apple is trying to appeal to the knows stall for apple. Samsung released commercials suggesting iphones are for parents, while the galaxy phones are for the children. They get you in the family. Think about getting inga mac, samsung same thing. This battle for your business is much bigger than just which company is considered cool. It's hard to believe, but iphone celebrated its sixth birthday yesterday. First went on the sale june 29, 2007. They sold 356 million of the smartphone, the aniest iphone 5 version came out in september. And the tech world is saying we might see a new version this year. The iphone 5 s.

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