Reporter: It's a magical moment when a bride says yes to the dress. I'm saying yes to this dress. Reporter: The newest trend, borrow me, delives that to your door. Kirstie Kelly has created a way for... See More
Reporter: It's a magical moment when a bride says yes to the dress. I'm saying yes to this dress. Reporter: The newest trend, borrow me, delives that to your door. Kirstie Kelly has created a way for brides to find the perfect dress without having to leave the house. How has the bride change over the years? The bride today wants to shop on her own time. She's been buying everything online her whole life. To gather her girlfriends and physically go somewhere, you know, with eight or ten people, that's a chore. Reporter: The borrow me process is simple. For a fee of $35 per dress, a future Mrs. Can borrow as many dresses as she wans for 48 hours. Now we're talking. She gets her own bridal stylist. You can Skype, face time, or get on the phone with them. Reporter: That's genius. It's a good excuse for a party. It's in your own home. Reporter: And home is where we found bride to be Margie trying on her selections with her family and friends. It's great to have everyone here. We're all able to make an event of it. It's a lot for comfortable and intimate. Reporter: And when there were questions. I wonder about the shade. Why is it not white? This is called soft ivory. It comes in white and almost. Reporter: To give the bride an expert opinion. Is it possible, at all, to make it -- the train a little shorter? Yes, absolutely. Reporter: Now, marg irk E is one step closer to her walk down aisle, all in the comfort of her living room turned dressing room.
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