Nothing wrong with that. I had one. Next story, all kinds of play across social media. 9-year-old boy wanted to bring his my little pony backpack to school. He got bullied for it so the school told... See More
Nothing wrong with that. I had one. Next story, all kinds of play across social media. 9-year-old boy wanted to bring his my little pony backpack to school. He got bullied for it so the school told him to stop bringing it. His mom's pushing back right now saying that sends the wrong message. ABC's Cecilia Vega here with the story. Reporter: Good morning. This one is a real talker. The big question here, what's the best way to stop a case of bullying? By ordering the bullies to stop or ordering the victim to stop the behavior that's causing that bullying? What the school district did in this situation has thousands fired up. This is the backpack at the center of a national firestorm. My little pony. ? Hello. Reporter: Always cheerful cartoon horses made 9-year-old Grayson Bruce the subject of bullying at his North Carolina elementary school. It made me feel devastated. I didn't think I was going to get the reaction that I got. Reporter: But this morning, it's the school's response generating controversy. The principal told me we can no longer bring the bag to school. He as principal had the right to ban anything he believed was a distraction. Reporter: That triggered an outpouring of support for Grayson and the backpack he uses as a lunch box. Nearly 50,000 likes on the support for Grayson Facebook page and change.org petition reaching more than 6,000 signatures and counting calling for the school to allow Grayson to bring his bag back. Lunch box is a trig irfor bullying, it's like saying a short skirt is a trigger for rape. It's flawed logic. I didn't know why they weren't focusing on the big picture. The focus should have been more on educating the entire school body versus actually isolating a child who is actually being bullied. Reporter: The school district told ABC news "Our schools take any allegations of bullying seriously and work diligently in all cases to resolve the issues in the best interest of students." But graceson's mom says it's not enough. The statement sounds great on paper. They are not implementing any of those things. Reporter: For now Grayson is being home-schooled where he can have any backpack he wants. You can bet he still has that my little pony backpack. Everyone should have the guts to do what they want to do no matter what others think. His mom has a meeting with the school superintendent this week. You can bet there's a lot more to come on this story.
This transcript has been automatically generated and may not be 100% accurate.