Fake News Internet Sites Make Deceptive Claims About Acai Berry Weight Loss, FTC Alleges

PHOTO: The Federal Trade Commission is requesting federal courts to temporarily halt the allegedly deceptive tactics of 10 operations using fake news
Share
Copy

Sophisticated online advertisements disguised as legitimate news sites deceive consumers into believing they can quickly drop unrealistic amounts of weight with acai berry pills and supplements, say federal regulators who by Wednesday had won federal injunctions against seven of 10 targeted operations.

After fielding complaints from consumers who paid up to $100 for acai diet products and companion products that were said to promote ultra-fast weight loss when taken together, the Federal Trade Commission on April 13 asked judges in six states to stop companies and those behind the fake news sites from making deceptive dieting claims, said Steven Wernikoff, a staff attorney with the FTC's regional office in Chicago. The states were Illinois, New Jersey, New York, Washington, Michigan and Georgia. In addition to the federal crackdown, Illinois Attorney General Lisa Madigan also filed suit in Cook County Circuit Court against a Chicago-area acai berry diet product marketer for allegedly scamming consumers.

With the injunctions, the judges ordered the marketers to stop making the claims "for extravagant weight loss" and stop using fake news sites to do so. The judges also froze the companies' assets, Wernikoff said. However, the judges' rulings didn't prohibit continued sales of the products, Wernikoff said. Asked if the companies had responded to the recent orders, Wernikoff said, "We believe the defendants are complying."

The FTC criticized a marketing tactic that steers a consumer searching the Web for "acai" to ads that include statements such as "Acai Berry EXPOSED: Health Reporter Discovers Shocking Truth." Clicking on the ads brings the consumers to fake news sites featuring photos of fictional reporters and their first-person testimonials about how well the products helped them lose extra pounds. The online accounts are laced with such details as how quickly the products arrived and how often the tester took them, along with week-by-week results. The sites also show additional posts about the products.

The Web page stories are accompanied by sound nutrition and exercise tips that add to their apparent legitimacy. From these pages, consumers are encouraged to "click here to get a free trial" of the merchants products. Some of the offers are advertised as time-limited, with dates that they expire.

Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
PHOTO: Firefighters rescue a woman who got stuck in a chimney in Thousand Oaks, Calif.
Ventura County Fire Department
PHOTO: Apple Pay is demonstrated at Apple headquarters on Oct. 16, 2014 in Cupertino, Calif.
Marcio Jose Sanchez/AP Photo
PHOTO: Up in Ash: Mount Sinabung Erupting
Tibt Nangin/Anadolu Agency/Getty Images
PHOTO: Defendant Jodi Arias testifies about killing Travis Alexander in 2008 during her murder trial in Phoenix, Feb. 20, 2013.
Charlie Leight/The Arizona Republic/AP Photo
PHOTO: Kim Kardashian, Kanye West, their daughter North West and Delphine Arnault attend the Givenchy show as part of the Paris Fashion Week Womenswear Spring/Summer 2015, Sept. 28, 2014 in Paris.
Bertrand Rindoff Petroff/French Select/Getty Images