However, shock tactics have also been tried. In one video, teenagers were shown running across a school sports field to watch a fellow student giving birth. The video was an attempt to convey to teenagers the harsh reality of parenthood at such a young age.
Earlier this year, another leaflet was distributed to parents to encourage them to talk to their teens about sex without judgement, explaining that there is no "right" or "wrong," rather that generations simply view sex differently.
Finally, the U.K. government has proposed relaxing the rules on condom advertising and allowing abortion clinics to advertise their services on TV and radio, despite doctors' calls for these advertisements to be banned.