Still, Lederman said the company seems "contrived."
"I am sure someone thought this up as a clever idea that would certainly work," he said. "I would believe there is someone behind this who's putting up the bucks. It's all a sales job to benefit whoever's behind it. It's very hard not to be cynical about it."
Marriages in the world of high-profile sports are often "doomed," according to Lederman.
"It takes a very strong, committed couple to resist the temptations that go on inside," he said. "That's where strength and belief is important. For those who are religious, it helps them to resist the temptation."