"My general thought is certainly in this day and age, sex education is a good thing, and some kids aren't even getting it at schools."
By "this day and age," Kaslow was referring to the undeniably sad statistics of sexually transmitted diseases in the United States.
In March, the Centers for Disease Control and Prevention reported that likely one in four teenage girls have a sexually transmitted infection and that neither abstinence-only (25 percent of classrooms) nor comprehensive sex education (66 percent of classrooms) has been effective in reducing these numbers.
"We have a sort of preventable health crises in this country," said Delapoer, who added that the focus groups and research used to develop the Take Care Down There site also found current sex education to be ineffective in some areas.
"They're often not confused but turned off by a lot of the medical technical terms," said Delapoer. Others in social health education agreed.
"I think that so much of what we do has a medical bent and it doesn't really address the way people really talk about this topic," said Deborah Arrindell, vice president for health policy at the American Social Health Association.
"It's very fresh, it's exciting and it's a new way of trying to reach young people," she said. "It's not for everybody, but they can click off and find this information in ways that work better for them."