Perez Hilton's new health and wellness website, FitPerez.com went live this week. It's hard to believe that the man who brought us Britney Spears' uncensored private parts and premature reports of Fidel Castro's' demise now preaches portion control and regular physical activity -- but that's exactly the intention of his new site.
"I want to inspire others and give them a destination to get information and entertainment that's different from what I've been doing and what others have been doing," Hilton (a.k.a. Mario Lavanderia) told us. "But it's still me, so it's still fun and critical."
After losing more than 60 pounds over the past three years, Hilton had an epiphany that he'd like to share his lighter side on the World Wide Web. Given that he hangs out with Hollywood types often known for their bizarre diets and extreme exercise routines, you might suspect that he only ate baby food, charcoal or cabbage soup to drop weight. In fact, he says he did it the "old fashioned, rational, boring way": By cutting back on calories and doing something active seven days a week.
Perez wants to send readers the message that the slow and steady weight loss is the way to go but he wants to be sassy about it. So, while he's trying hard to steer people away from fad diets and other silly health practices, the site isn't exactly WebMD. Most of the features are celebrity-oriented. First up are interviews with Glee star Lea Michele talking about her vegan diet and Jersey Shore's JWoww describing her new workout routine. There are tons of interviews with stars and their trainers -- and of course, lots of pictures of ripped abs and tight bottoms.
Though Perez will post a new video fitness tip each week and plans to include inspirational stories from readers, he says the site won't just dish about diet and weight loss; it will cover all health, wellness and happiness topics, such as Terri Hatcher on aging gracefully, Jamie Foxx speaking about the importance of family and Michael Douglas discussing his recent battle with cancer.
And those stars that go to extremes for weight loss? He's already taken "The Event" star Blair Underwood to task for promoting the Master Cleanse, a diet where you subsist on a mixture of lemon juice, maple syrup and cayenne pepper for 2 weeks. "There's def something to be said about losing weight by eating healthy and working out regularly," he writes on the site. "Be sure to give that some thought and weigh your options before U take the Underwood approach and starve yourself for fourteen days!"