"It's a snowball effect. A kid sees it on the Internet. His little brother sees him doing and does it at his school. I see boys in elementary, junior high, and high school coming in with these injuries," he says.
"Parents need to talk to their kids about this, and hopefully that will have an impact," Wheeler says.
Raison also hopes that awareness could help nip this fad in the bud.
"Guys are very attached to their testicles, obviously. If more guys knew that people were having ruptures, perhaps the back and forth of this would die out."