"Our biggest struggle is to create awareness for the disease, so people who have persistent back pain can be aware of this condition, especially young people," said Savage.
Because most of the damage caused by ankylosing spondylitis occurs in the first 10 years, early diagnosis means early treatment to improve "quality of life."
As a doctor, Roter understands the power of music to heal.
As an artist, he appreciates the genius of Bach and his suites for cello -- "among the most challenging and sublime music ever written."
"They are what Shakespeare's sonnets are to English," he said. "Once you read them and reread them and finally 'get it,' they stay with you for the rest of your life and they always have new meaning every time they are read," he said. "I'm hoping the music and the messages embedded in the videos will also stay with people for the rest of their lives."
But Roter, whose initials are "ER," won't be giving up medicine any time soon.
"There is something about emergency medicine that syncs with my lifestyle," said Roter. "It's fast-paced and you see all types -- a broad spectrum of society. And there's no greater reward than doing something to save a life."