As Drug Ads Surge, More Get Rx's Filled

Prescription-drug ads prompt nearly one-third of Americans to ask their doctors about an advertised medicine, and 82 percent of those who ask say their physicians recommended a prescription. The findings in a national survey by USA TODAY, the Kaiser Family Foundation and the Harvard School of Public Health come as drug advertising hit a record $4.8 billion in 2006, up from $2.6 billion in 2002. "Our survey shows why the drug companies run all these ads: They work," says Drew Altman, president...Full Story
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