A mobile game about giving "Barbie" plastic surgery has been removed from iTunes and Google Play after a Twitter user launched a campaign to remove it.
The game features an overweight cartoon blonde woman who looks like a heavier version of Mattel's Barbie doll, but Mattel told ABCNews.com it did not make or approve of the app. According to the iTunes page, the app was developed by "corina rodriguez." Her other apps include "Beauty Nurse Makeover," "Hair Salon for Justin Version" (which includes a likeness of Justin Bieber), "Santa Eye Doctor" and "Barbie Dentist."
The description of the now-deleted plastic surgery app read as follows:
"This unfortunate girl has so much extra weight that no diet can help her. In our clinic she can go through a surgery called liposuction that will make her slim and beautiful. We'll need to make small cuts on problem areas and suck out the extra fat. Will you operate her [sic], doctor?"
The app opens with Barbie – or Barbara in a version of the game that has also since been deleted – lying on an operating table with a green bra and a bare belly. The player gets to inject the belly, make an incision and perform liposuction. At the end of the game, she's supposed to be thin, but she has bandages over her face.
On Tuesday, Everyday Sexism, a volunteer project that asks women to submit their experiences with sexism in the "modern" world and has received 50,000 entries since April 2012, got a tip about the iTunes game app, and found that Google Play had a similar game.
"This was something that just raised a real red flag with us," Everyday Sexism founder Laura Bates told ABCNews.com. "To send those messages so blatantly to girls as young as 9 seemed really damaging."
So the @EverydaySexism Twitter account launched a campaign to get the app removed, broadcasting the message to more than 117,000 Twitter followers.
"It just took off from there," said Bates, 27, of London. "When people get behind something and get behind a particular company, they tend to respond amazingly."
She said that @EverydaySexism recieved "thousands and thousands" of responses within an hour. Though they tweeted to @iTunes's Twitter account, iTunes never sent a response, she said.
iTunes and Google Play have since deleted the Barbie plastic surgery games and a knockoff "Barbara" plastic surgery game.
"I think it's really affirming to know that there's enough public sentiment on these issues to force big organizations to listen," Bates said.
UPDATES: Both iTunes and Google Play have removed from their platforms the apps we highlighted to them yesterday— EverydaySexism (@EverydaySexism) January 15, 2014