Pregnant Moms Primp for Cameras, Smartphones

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"I just think it's great to be able to get news of her out so quickly to everyone I know," she said. "I didn't have to make a call, talk to someone for 10 minutes and then talk to someone else. I just put her picture of her on my Facebook page and a video of her looking around."

Days made sure to blow-dry her hair before delivery, but Golen has seen much more elaborate preparations.

"I don't see any down side," she said about primping.

Just this week on television's "The Real Housewives of Atlanta," pregnant reality star Phaedra Parks packed up her glamour hospital bag.

"She had 10 grand worth of pre-labor ensembles, labor ensembles and post-labor ensembles," said Monica Bielanko, who is a contributor to the "Being Pregnant" section of Babble online. "All of it was matching and she had a make-up artist."

The 33-year-old Salt Lake City mother, who is expecting a son in February, said the fanfare was "ridiculous."

"Honest to God, they have these birth plans and they have photographs. It's comparable to a wedding," she said.

When Bielanko was expecting her daughter Violet, now 2, she bought into the mindset.

"I thought, 'Oh, my gosh, I can't wear my hospital gown, I have to have an outfit when I give birth and am nursing.' It was supposed to enhance my experience, what you had to do to have a great birth," she said.

After labor, Bielanko said that she wasn't lip-glossed and looked like she'd "had 10 rounds with Mike Tyson."

But she admits, "If you try so hard to be beautiful, you ruin the beauty of the moment."

As for the wardrobe she'd bought, "I didn't wear a damn thing," said Bielanko. "I stayed in my hospital gown and sent someone home to get my giant sweats and a big T-shirt."

Babies Should Come First, Say Doctors

Doctors say there is no harm in the trend, as long as babies comes first. And, they add, most women have no idea how unflattering a real delivery can be.

"The nine-month buildup is like planning for a big event," said Dr. Jason Baxter, an obstetrician/gynecologist at Thomas Jefferson University Hospital in Philadelphia. "They want to look their best, like they would for a wedding party. But the difference is that the labor and delivery process is not a pretty one. The pedi and manicure may be intact, but the hair isn't in that great shape afterwards."

Even the babies are not so pretty and camera-ready, according to Baxter.

"They come out a little wrinkly," he said. "They have gone through a full day of stress themselves."

At Thomas Jefferson, photography is delayed until the day after delivery when babies are cleaned up and mothers have had some sleep. By then, both "look their best," he said.

"We put the well-being of moms and babies first," said Baxter. "We let the mom put the baby skin-to-skin after delivery for bonding and let the mom breast feed afterwards."

As for photography during labor, the hospital welcomes it, within limits.

"It's pretty standard if the support person has a phone with a camera or an actual video camera," he said. "But you don't want to see repairing of the vaginal laceration or the woman's bottom in the photograph. You'd rather have the picture of the baby swaddled in her arms on the Internet."

And women can always "reserve the right not to be photographed," said Dr. Donnica Moore, a obstetrician and president of Sapphire Women's Health Group in Far Hills, N.J.

"The other alternative is to look like a real woman and look happy, relieved and exhausted."

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