At the turn of the 20th century, Graham had invented his cracker, Kellog his corn flakes, Mesmer his magnets and hypnotism, Still osteopathy, Palmer the chiropractic, Mary Baker Eddy, Christian Science, and so much more.
All of this, and the Pentecostal movement, played on fear of illness and death. Today, the vernacular is riddled with scientific inferences spewed by physicians and metaphysicians.
There is no better scientific support that screening you for high cholesterol, diabetes, osteoporosis, or breast and prostate cancer will help you than there is for nutraceuticals, Asian cures, poking and prodding, Echinacea and garlic, glucosamine, vitamin E and the like.
Sectarian gobbledegook competes with the medical gobbledegook for your vulnerabilities. Neither camp is above disease mongering.
How about some reality testing? The death rate is one per person, and the time of death is set near to your 85th birthday. Any claim to a science that offers a path to longevity beyond 85 years is fatuous.
The best we can expect is to arrive at our 85th birthday feeling reasonably well, even healthful, regardless of our burden of disease.
Modern medicine has something to contribute to our quest for longevity thus defined, but not much -- and certainly not as much as we are told. If we fall victim to diseases that threaten and damage our tissues and organs, modern medicine offers cures for some and important comfort for others.
However, most personal predicaments are more disconcerting than damaging. What we should do to cope -- and to whom we should turn -- is less certain, even contentious.
One choice is to try to "deal with it," to cope in our fashions. From every side, from family members, from the lay press, from purveyors of sundries, from purveyors of treatments, we will hear of options in conceptualizing the predicament and in palliation.
All this fuels our common sense. We have only prior experience and conviction to comfort us until we are better, or until we yield to all the advice.
Then we can choose to seek care. For most personal predicaments, there is a menu of providers. Each proclaims a theoretical underpinning. Each has a privileged language. Each offers an assortment of modalities that are applied with a skill said to reflect specialized training.
For most of the predicaments of life, from fatigue to back pain, nearly all the modalities are ineffective, a few are minimally effective.
What may be effective is the act of being treated rather than the treatment. We will learn the language and conceptualizations of the professional into whose hands we have consigned ourselves. Our self-image will change, as will our idioms of distress and of wellness. We will be different.
If you have chosen to entrust your care to a physician, you will be medicalized. Not all physicians are comfortable with this process. Many would rather reassure you than diagnose you and prescribe something that "might" work. These are the physicians who would like to tell you, "It's miserable, but it's not evil. Get on with life as best you can. It, too, shall pass."
Can you countenance such? Or would you rather be medicalized?
Dr. Nortin M. Hadler is a professor of medicine and microbiology/immunology at the University of North Carolina at Chapel Hill, and attending rheumatologist at the University of North Carolina Hospitals in Chapel Hill, N.C. He is author of "The Last Well Person."