Turning Up the Music Makes You Down Drinks

But during his time in rehabilitation with trained clinicians, he realized that his job wasn't the root of his addiction.

"It certainly wasn't the environment that I was putting myself in, it was in my life," Bowen said. "After two years, it allowed me to go back on the road and exist in those environments."

While Bowen thinks an individual must assess his or her environment, many alcohol abuse experts call for regulating environments, like bars, that put people at risk for abuse.

Regulating Our Temptations

Nicolas Gueguen, the lead author of the French study and a professor of behavioral sciences at the Université de Bretagne-Sud, called for just that.

"It will be interesting to encourage the owners of bars to display music with a moderate level in order to struggle against alcohol consumption," Gueguen wrote in the study. "Making the clients aware that loud music influences their alcohol consumption with the help of TV advertisements, radio advertisements or poster advertising is an opportunity for consumer education."

Both approaches -- consumer education or regulation of behavior -- have generated great debate in the past century with smoking bans, warning labels, prohibition and now junk food patrol.

"To me, the broader question is about how do we put together a society in which personal freedom is highly valued and, on the other hand, there's public health management?" said Thomas Horvath, a psychologist and president of Practical Recovery, an alternative addiction treatment center in La Jolla, Calif.

"The more uncontrolled or unregulated freedom people have, the more addictive behavior people will have," said Horvath, who pointed to food as a 21st century example: With an unlimited amount of food, people started abusing it.

"In 1900, 5 percent of the population was overweight; now it's 60 percent," he said. "The level of personal self-control that's required to live in this tempting environment is beyond most people."

The solution?

"We're left with two routes," he said, "massively more public health education, or you do things like control decibel level in bars."

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