E-Cigarette Ads Target Young People, Study Finds

Research Triangle Institute found that TV ad exposure for kids and young adults increased between 2011 and 2013.
1:25 | 06/02/14

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Transcript for E-Cigarette Ads Target Young People, Study Finds
If you're watching TV you see hundreds of commercials a date and kids and young adults watching TV -- many of them. Makers of electronic cigarettes are counting on a new study from experts at the -- triangle institute found that over a two year period. Twelve and seventeen increased 256%. Exposure for young adults eighteen to 24 up and even more alarming 321%. More than 80% of the ads from a single brand Blue States more than 75% of the it's the real health risks of electronic cigarettes are unknown unlike the marketing of traditional cigarettes which is tightly regulated. The FDA has yet to come to a consensus about how. The advertisers are moving quickly to target their youngest consumers. With child friendly flavors and celebrity ads -- -- is increasing in middle schools and high school. The study points out that while the jury is still out on the total health risks of that shouldn't stop parents doctors and children from having opened discussions about the effects of nicotine that is in the cigarettes and critically analyzing the message. That advertisers are sent. With this medical minute. I'm doctor Timothy Johnson.

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