Since Labour's victory in 1997 a certain stigma had been associated with voting Conservative. The party was considered out of touch with the electorate and dubbed the "nasty party" by a prominent opposition politician. Cameron has worked hard to modernize the party's image.
"For many years they were a pretty disliked lot, very far right and had little popular touch," Tom Newton Dunn, The Sun's Political Editor said.
"Cameron has done a lot to change that," he adds.
"It seemed as if after such a remarkable, exciting democratic spectacle, politics-as-usual just couldn't return," James Crabtree, of Prospect Magazine, told ABC News, but despite this he too feels a Conservative government is the most likely outcome.
"But, oddly, that is probably exactly what will happen: an extraordinary campaign looks likely to produce a thoroughly ordinary result."
"We may well have a clear winner as opposed to a mess," Hoggart concurs.
By "mess" Hoggart means a hung parliament, a situation that has not occurred in Britain since 1974. Many fear that a hung parliament would lead to a weak government that could not tackle the most pressing issue for Britain: how to cut its deficit.
It would mean "chaos" according to Tom Newton Dunn. "Indecision, dithering, not just on the economy but on defence and security."
"Some extremely hard decisions need to be taken to sort out the diabolical state of the economy." Newton Dunn says.
Whoever takes on that task is unlikely to be very popular, as recent comments by Mervyn King, the Governor of the Bank of England to the American economist David Hale show: "I saw the governor of the Bank of England last week when I was in London, and he told me whoever wins this election will be out of power for a whole generation because of how tough the fiscal austerity will have to be." ABC News' Jim Sciutto contributed to this report.