Journey From the Slums to the Limelight

LONDON, Nov. 10, 2008 -- Brazilian singer-actor Seu Jorge has accomplished what most of his peers could barely imagine.

Born and raised in a violent and dangerous "favela", or slum, in Belford Roxo city in Rio de Janeiro, Seu Jorge is now among the most prominent of Brazilian musicians.

He is touring the world to promote his fourth solo album, "America Brasil."

Nothing predestined his becoming a Brazilian icon, but through singing and dramatic acting, Seu Jorge, 38, forced his way out of the impoverished slums.

While he was in his 20s, he founded the troupe Farofa Carioca, which gathered actors, dancers, trapeze artists and jugglers around the idea of celebrating modern Brazilian culture.

With members of Farofa Carioca, Seu Jorge released his debut album, "Moro no Brasil" ("I Live in Brazil"), in 1998.

The album mixed typical Brazilian sounds and rhythms like samba with reggae and funk.

Since his debut, Seu Jorge has gained tremendous international exposure, thanks to his solo albums and tours in Japan and Europe. But he has remained faithful to his first artistic intention, which is to celebrate his Brazilian identity through the arts.

His energy, baritone voice and charisma have captured the hearts and ears of the international public.

A recent concert at London's Roundhouse theater, for instance, was packed with Brazilian expatriates, Britons and Europeans, all eager to hear the son of the favela.

"It is amazing to see that many people coming to hear, sing and dance to my music," Seu Jorge told ABCNews.com. "This is something huge for us."

Asked what he wished to pass onto the public, Seu Jorge answered simply, "Happiness."

"To live, that's the secret of happiness," said Seu Jorge, who was born Jorge Mario da Silva. Seu means "master."

"Life is short. It is very important to accept life as nature writes it for us as individuals."

On stage last month, after performing a few traditional carnival songs, or sambas, Seu Jorge was supported by six Brazilian percussionists.