With cupcakes being basically an entire genre of reality TV these days and cronuts being scalped for five times their retail price, it's no wonder every food entrepreneur is out to kick-start the next big snack craze. This summer's assortment of frozen fruit cocktails, popcorn mousse and, most recently, "gourmet" crisped-rice treats is proof: Kiddie treats have grown up and gotten sophisticated. So indulge without shame.
"Krispy" treats, Treat House Who would have ever thought that the simplest no-bake dessert in the daycamp handbook would someday become gourmet enough to merit an Upper West Side store? Moomba co-founder Chris Russell and wife Jennifer – inspired by their kiddies, no surprise there – think so. They're going all-in on the gourmet version of the Krispie treat, offering 16 handmade flavors like Chocolate Raspberry and Caramel Sea Salt. Everything's made in-store…and if it's too early to start with sweets when you visit, there are breakfast bars too.
Gourmet marshmallows by Mallow Artisan Speaking of marshmallows, these days grownups can admit to snacking on the fluffy treats without even needing them to be part of some composed dessert. People who used to beg their parents for the bulk-size bags of Kraft minis can now indulge in handcrafted Mallow Artisan flavors like Lavender and Key Lime Pie. The melt-in-your-mouth handcrafted treats contain no artificial flavors or preservatives.
S'More Tart, BLT Steak And what would a summer sweets roundup be without everybody's favorite campfire treat? In this version, you don't have to roast your own marshmallows, nor get a lap-ful of cracker crumbs. This is a fancy s'more you eat with a fork: graham cracker ice cream, blackberry marshmallow, and a gooey rich chocolate center.
Root Beer Float, Red's at Sea Crest Another ultimate summer treat, the root beer float used to be a staple of ice cream parlors and soda fountain. While soda fountains are disappearing, this refresher has found a new position on frozen cocktail menus – especially ones that cater more to guys, like Red's beachfront sports bar in Cape Cod. No self-respecting Massachusetts man would sip a Pina Colada during the ball game –even on a record-breakingly hot day – but a root beer/ice cream concoction is fine, with or without booze.
Stuffed mini-cupcakes, Baked By Melissa Tiny multi-colored cupcakes are adorable enough in their own right, but when stuffed with fudge, peanut butter and other yummy fillings, they became the half-dollar-sized diet cheat of choice for chic Manhattan ladies. They come ready-made in flavors like Peanut Butter Cup and Double Cookie…plus, taking bite-sized indulgence to the next level, the "In Chocolate" line featuring flavors like Coffee Caramel and New York Cream, dipped in chocolate.