“Their presence and use of selfies is a huge marketing tool that keeps them connected to the fan base and when it really comes down to social media, taste makers and trend setters [are] the access, through social media,” Lavey said. “The idea of a fan being able to live alongside or be friends with these celebrities through social media is really a powerful tool.”
And although she uses the Perfect365 app, she believes the apps make it harder for her to feel good about the way she looks in real life.
“I think using these apps and filtering and all of it, it skews our perception of how we should look I think it’s making ourselves hold ourselves to a higher unrealistic standard,” she said. “When you do see a picture of yourself hanging out, your instinct is, ‘oh I wish I were tanner or not wrinkled’ or ‘wish this’ and this is a natural response due to the culture we’re gearing towards.’”
But she believes there is nothing wrong with trying to look her best.
“Not everyone is born beautiful,” Lavey said, “and if you can get a little help from an app or a nip-tuck then more power to you.”